Problem Statement

Climate change is bad for human health, impacts our water supply & agriculture, causes extreme weather, and more. According to Yale, 63% of Americans believe in global warming, however many Americans:
• Do not understand why it’s an issue
• Lack knowledge about climate change
• Unsure what they can do to help
How can we provide an easily accessible online location for people to find resources about climate change and sustainability?

We researched this topic to better understand people’s behaviors when it comes to recycling and sustainable living practices. Ultimately, we decided to design an on-line quiz to provide users with simplified, accurate information and resources on how to reduce their carbon footprint.

UX RESEARCH METHODS

We wanted to understand the reasons behind why U.S. citizens aren’t taking the steps to better help the planet to help combat climate change despite many believing that it is an issue. We also want to figure out what roadblocks U.S. citizens run into when trying to make sustainable changes that may prevent them from continuing to make these changes.

Surveys Form & Interviews

These are the followng questions we wanted to have answered?
1) Do people believe in climate change and believe it’s an issue?
2) How educated are people on climate change?
3) What sustainable practices do users currently and want to partake in/learn more about?
Results:
1) Most respondents believe in climate change and that it’s an issue
2) Not confident in their knowledge and were unsure where to start
3) About half of respondents believe change needs to come from their communities and the government

Earth First - Google Survey
Earth First - Google Survey Results

Earth First - Google Survey Results
Earth First - Interview Screening Questions

Earth First - Interview Results

UX Deliverables

Affinity Maps & Matrix

Supporting Local Sustainable Businesses

Earth First - Affinity Map: Supporting Local Sustainable Businesses

Attending Town Halls and Local Meetings

Earth First - Affinity Map: Attending Town Halls and Local Meetings

Contacting Local and State Officials

Earth First - Affinity Map: Contacting Local and State Officials

Current Sustainable Living Methods

Earth First - Matrix: Current Sustainable Living Methods

NEXT STEPS

How can we provide an easily accessible online location for people to find resources about climate change and sustainability?

  1. Decision to create a website or an app.
  2. Focus on finding resources (links & info) based on the results from our survey and interviews.
  3. Logotype and Design
  4. UI Design (wireframes, prototype, final design).

Style Guide

Earth First - Style Tile

Site Map and User Flow

Earth First Site Map
Earth First User Flow

Low Fidelity Designs

Earth First Mid Fidelity Design

Earth First Mid Fidelity Design
Earth First Mid Fidelity Design

Earth First Mid Fidelity Design

High Fidelity Designs

With my design I created the slogan “Knowledge is Power” and sub header “Saving our planet one question at at time. I used the style guide color scheme to guide my layout, navigation imagery. I wanted to create a simple quiz containing 5 questions per each category along with a progress bar to show the user where they are in the quiz. Upon completion of each category the user will be taken to the quiz results and give the user the opportunity to go to the next category quiz. The final results are shown when the user completes all 4 quizzes.

Quiz Results Page

Earth First Main Page

Quiz Category Results Page

Earth First Quiz Category Results Page

Desktop Design

Earth First Quiz Questions Page

Quiz Site Results Page

Earth First Quiz Site Final Results Page

Key Takeaways

Our goal was to find a way to provide education on climate change and sustainability in a user friendly and engaging format. Interactive quizzes provided a fun, welcoming way to learn and to spark interest in wanted to partake in sustainable practices. We want to make sure users retain the information presented to them in the quiz. Through our usability testing, we found that users enjoyed testing their knowledge and learning about climate change. Our final goal is to make an imprint on our users to take what they learned and apply it to their everyday lives.

Case Studies

Here are case studies of my latest projects. To inquire on a project, contact me at:adria@adriarosedesigns.com.
Alibaba Express - UX Research - Adria Rose Designs
Gibson Guitar - UI Design - Adria Rose Designs
Pat's Coffee Shop - UI Design - Adria Rose Designs
Earth First - UI/UX Design - Adria Rose Designs
Nike SNKR Community App - UI/UX Design - Adria Rose Designs
Ruach Inc. - UI Re-Branding - Adria Rose Designs

Contact
To inquire on a project for your business or organization,
my contact information is:
Email: adria@adriarosedesigns.com
Phone: (262)853-5782