Problem Statement

This coffee shop was a staple in the community over the last 30 years. Due to the pandemic, the business had to shift resources to an on-line/virtual platform while continuing to offer high quality coffee and provide excellent customer service to their loyal customer base.

Key Deliverables

The project’s digital assets include the development of a mood board, web re-design, social media posts to promote their virtual concert series, encourage users to subscribe and through the website re-design tell their story while featuring products and services available on-line.


This moodboard contains imagery and color scheme to create a warm, inviting and home-like atmosphere seen in many coffee shops throughout many communities. The goal of this re-branding is to convey the same feeling in a virtual setting, the feeling a person would get coming into a shop to buy coffee and visit with friends.

Pat's Coffee Moodboard

Instagram Ads

These ads are used to promote a Virtual Concert Series and encourage users to subscribe to the coffee shop's mailing list with the goal of expanding their on-line store and virtual programs.

Pat's Coffee Instagram Ad

Website Wireframe and High Fidelity Design

Pat's Coffee Shop Web Wireframe
Pat's Coffee Shop Web Design

Key Takeaways

The challenge of this project was to create a design that highlights their character, intimate coffee shop atmosphere within a virtual realm. The next steps would be to take website re-design assets, created in Photoshop and develop this in either Wordpress or another CMS tool. Finalize content, set up email marketing solutions for weekly campaigns and lastly, develop an e-commerce solution for on-line orders and store purchases.

case studies

Here are case studies of my latest projects. To inquire on a project, contact me

To inquire on a project for your business or organization,
my contact information is:
Phone: (262)853-5782