Bill Gallen – Plein Air Fine Artist

Role: UI Design

Project Overview: Bill Gallen is a fine artist living in Santa Fe, NM. He runs classes and workshops at the Ghost Ranch, one-time home of Georgia O’Keefe.

Problem Statement: Bill Gallen’s site needed a re-design to create a warm and inviting presence for his students. We wanted to create a color scheme reflected in his paintings and carry his vibrant colors throughout the web pages.

Key Deliverables

Website Re-Design

UI Design: I re-designed and built his website through WordPress following the color scheme of his artwork and emphasizing his classes, workshops, available paintings and video tutorials.

Email Marketing

UI Design:  I also create Bill’s monthly email campaigns promoting upcoming workshops and classes beginning with an introductory header containing his imagery. These email campaigns through have had open rates between 50-60% and click through rate has been 7-20%. The industry average’s open rate for artists* is 32.65% and the click through rate is 1.32.

*Data from Constant Contact’s Average Industry Marketing Data

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