Problem Statement
“How will Nike create a community within the SNKRS app? How will they make this app a desirable destination with compelling content while also increasing positive user engagement?”
“How will Nike create a community within the SNKRS app? How will they make this app a desirable destination with compelling content while also increasing positive user engagement?”
We conducted a survey to learn about our core audience and were able to get over a dozen recipients to participate. We asked a variety of questions such as:
• Country/State participant resides?
• What social media platforms do you use?
• Participant’s age?
• Gender?
• How many pairs of sneakers do you own?
• About how much do you spend on a pair of sneakers?
• What makes a sneaker special to you?
• What sneaker brands do you enjoy?
• Where do you usually get information about sneakers from?
We organized the information from the surveys and created categories as shown here which includes demographic, activities on social media, brands, shoe attributes etc.
Based on our survey we asked participants if they would be willing to participate in an interview and we were able to conduct 5-6 interviews. We asked them additional questions based on the survey which include topics discussed on social media, what sets nike or any preferred brand from others, who do you go for advice on shoes, If there were an online community specifically for Nike enthusiasts, what features would you like to see and why?
Based on the information we acquired from our surveys and interviews, we developed user personas to gain an understanding of who are target audience is, what their needs and wants are along with features they would like to have available within this community app.
Our goal through this journey map was to create a timeline of actions and behaviors between the user and community app. By organizing this map into the following categories: thoughts, feelings behaviors and possibilities, this helped create a roadmap for this Nike Community App and understand how the user will navigate the different features available.
For the style guide wanted to use current colors but also add a secondary analogous color
We wanted a seamless transition from the current app to integrating these news features. Our main focus was creating a community within what already exists, and making it everything's a sneakerhead would want.
To start, the Home page shows off the most recent shoe drops along with two navigation bars and information buttons. Messages icon has now been moved to the top and the community button at the bottom now replaces that messages button. Notify me button draws the eye and can inform you on a specific shoe.
The community tab shows off what we think the user would engage with most frequently. We want to display articles and other users posts within the recommended section to have users interact with it. We also have a donate tab at the top to donate shoes or funding to those in need.
This is the layout for a profile as if we were Sarah. This is the users perspective, It includes a name, username, and interests. Customization for interests is allowed with a plus button if you have a new hobby you want to replace an old one. From there, we allow users to show off their favorite six pairs of shoes along with a preview of their wishlist and what is upcoming for them.
From here, we wanted to create a place for users to make their own personal space, and show off their favorite shoes they own. Within the collection, we have the ability to share the shoes they have, verify a shoe, or edit the post from when they got that shoe.
This is the user testing task flow to test how a customer would navigate through our community application and provide them with ways to find other community members, connect with them, share posts and more.
1. Browse Discover & Community Tabs
2. View your Profile (Sarah Flowers)
3. View your Collection
4. View another User’s Profile (Adam Smith)
5. Message another User